Resistance to Social Media “Fading Fast”

27 08 2009

Mashable is the “world’s largest blog focused exclusively on Web 2.0 and Social Media news” and they reported earlier this month that two-thirds of marketers now use social media in some capacity.

US-Brand-Marketers-Survey

Yesterday they highlighted a new report published by eMarketer which shows that “59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.”

If you’re not using social media to interact with existing and potential customers then you’re missing out on what is becoming a mainstream method of marketing.

Do you need advice on how to market your business with social media? Simon Says Media can help.





Video: You Oughta Know Inbound Marketing

24 08 2009

Rebecca Corliss of HubSpot explains why your business needs inbound marketing instead of outbound marketing with calls and direct mail.

Remix your own version with MP3s and lyrics available at here.





They’ve reached your site, now what?

22 08 2009

Are you getting traffic to your website but for some reason you’re not converting the visitors?

Getting traffic is only part of a successful marketing strategy. If you had a real salesperson talking to these prospects face-to-face then you would expect them to be able to “close” the deal. On a website page, there is no salesperson to step in.

Instead your page needs a “call to action” encouraging the reader to take the steps you want in order for them to make a purchase, sign up to your list or register as a member.

Here’s an article with some tips on how to improve your call to action:

A Call-to-action That Makes Your Readers Move





3 Minute Video: How Social Media Works

21 08 2009

Via Marketing Technology Blog, this video shows the psychology of how social media works.

It’s not just about joining in, it’s about interaction.

As MarketingTechBlog says, it “starts with one, then it’s unstoppable”!

If you’re looking for ways to achive successful interaction like this with your existing and prospective clients, contact Simon Says Media.





Double Your Google Coverage

19 08 2009

An article on HubPages about shows how business and website owners can double their google coverage with Google Local Business search.

Google-Local-Business-Center





Twitter helps real businesses make a profit

18 08 2009

Via Marketing with New Technology, the New York Times reports on real businesses that are harnessing Twitter to drive their business.

For Example Curtis Kimball uses Twitter to keep his customers posted on the location and daily offerings of his Creme Brulee cart. Cynthia Sutton’s Silver Barn Antiques had made sales through Twitter even before it had launched its website.

You can drive your business forward with the internet using tools including Twitter. Simon Says Media can show you how to do that.





Information Marketing Can Drive An Existing Business

17 08 2009

A story in Saturday’s Daily Mail shows that a strategy of information marketing can help a business achieve outstanding sales and growth.

Lauren Luke is set to become a millionaire after putting videos on YouTube which provided tips on how to apply make-up. Her cosmetics business is now in talks or has since signed agreements with major retailers, largely down to the popularity of her videos which have attracted 54 million views.





Mattress Dominoes a Viral Marketing Success

16 08 2009

Bensons Beds recently achived fantastic publicity with their YouTube video of Mattress Dominoes.

The video was shown on every news programme in the UK, providing the bed company with a phenominal return on the (probably) small investment in the video.





Marketing Tips for Bed and Breakfast Owners

15 08 2009

Found a great site about Bed and Breakfast Marketing.