The London Times reported yesterday in a story about fashion in the online world, that Sir Philip Green appears to have changed his tune about the internet
Fashion bloggers were invited to preview and photo-shoot of Arcadia’s autumn and winter lines two weeks ago.
According to the Times, “about 15 per cent of fashion sales are online, a figure that is rising quickly”.
Leon Bailey-Green, the founder of The Online Fashion Agency is quoted by the Times as saying:
“Retailers who fail to take fashion bloggers seriously now will find it difficult to get their attention when they become mainstream”, Mr Bailey-Green said. “It will affect sales.”
Times: Web fashionistas are just a click away from high street acceptance
