If your sales pitch is genuine, hand-write it

23 09 2009
Photo by Trounce

Photo by Trounce

Scientists have now  discovered that how you write “shows if you’re a liar“. They already know that “people hesitate more when they lie and some companies already use this fact to see how long it takes people to tick boxes when filling in surveys online,” he said.

No doubt as technology evolves it will become easier for the average mortal to determine whether or not he is reading truthful hand-written statements.

Marketing Guru Bill Glazer’s most successful campaign was his hand-written sales letter. If techniques advance to enable us to spot lies more easily, then campaigns like Glazer’s will only work if your pitch is genuine.

Crooked campaigns had better stick to email.


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