From the Independent:
“News International has launched a paid membership scheme connected to its Times newspaper titles, as the latest bid to combat the decline in industry revenues by targeting new revenue streams.
The group, headed by Rupert Murdoch, yesterday launched Times+ which provides members with access to special events, offers and meetings with the titles’ journalists for £50 a year. Subscribers to the newspapers will not be charged.”
The newspaper business is still getting to grips with a landscape of online content that is free to access. The new club from the Times allows the paper to leverage its existing assets.
