
Literally! Well, almost.
Charmin, the toilet paper company, has come up with a social media campaign that lacks ingenuity. They’ll be paying five bloggers $10,000 each to spend five weeks working as Charmin brand ambassadors at a pop-up bathroom in New York’s Times Square (does that mean it’s a real bathroom with real toilets?)
The brand ambassadors will be expected to keep social media and Charmin blogs updated with content and to interact “with hundreds of thousands of bathroom guests”.
The campaign slogan is “Enjoy The Go”. Fantastic!
Original story at Business Courier of Cincinnati, found via CNet News.

