New LED Information Band On BT Tower in London

2 11 2009





Wired Magazine – Organized Chaos: Viral Marketing, Meet Social Media

30 10 2009

Mystery Science Theatre 3000 MST3KDid you know that the producers of Mystery Science Theater 3000 “encouraged the show’s viewers to videotape their copyrighted shows, and pass them along to friends — creating that sought after word-of-mouth buzz”?

Interesting article at Wired Magazine called Organized Chaos: Viral Marketing, Meet Social Media.





Selling Pizza With Social Media

24 10 2009

Multiple webcams and a iPhone app are really smart ideas from Pizza Party in Santa Clara, California.





Marketing tips for driving schools, or any small business

23 10 2009

Learner L-Plate

“Having a website will no longer be enough for driving schools to survive in a highly competitive market and must embrace the opportunity to grow their business using the internet. Whilst many driving instructors don’t even have a Facebook account, those that are well acquainted with the user interfaces on social networking sites have the advantage over their competitors.”

Read more





Premium Content from Simon Says Profiles

22 10 2009

Simon Says ProfilesIf you are looking for a way to give your company an online edge then consider having a Simon Says Profile written about your firm.

A Simon Says Profile is an in-depth article about your company; its history, what it does and who its key clients are.

In a competitive marketplace a business profile can be used to differentiate your firm from the competition.

The profile also provides valuable backlinks to your site using your target keywords

The newest business detailed on Simon Says Profiles is Eastcote Sign and Display, a sign-writing company in London that created some of the banners for the Live Aid concert at Wembley in 1985.





Zach Braff: Reports of my death are greatly exaggerated

14 10 2009

According to Mashable, Zach Braff is not dead (didn’t realise he’d apparently died) and to scotch the rumours of his demise, he issued a YouTube video.

If there’s a nasty rumour going around about you or your company, it certainly can’t hurt to get ahead of the wave and publicly debunk it.

This is in contrast to trying to silence a story using the law to gag publication, an effort which can backfire as it had done recently for Barclays. The bank experienced the full force of the Streisand Effect.





Riding out the Postal Strike

14 10 2009

Royal MailThe impending strike by Royal Mail could be a disaster for small businesses that rely on the postal service to deliver goods or cheques.

Many Ebay sellers will be affected if the strike goes ahead. Demand is said to be high for alternative courier services and especially for guaranteed Royal Mail services like Special Delivery.

Small businesses must face the fact that they will be impacted by the postal strike and those that depend on the Royal Mail must communicate with their customers in advance to ensure that espectations are realistic.

Most customers will be entirely reasonable so long as they are not led to believe something which could never happen, i.e. a prompt delivery of documents, cheques or goods.

With a little planning, the postal strike could be a marketing success, or if events are left to take their natural course then some companies may face serious problems when their mail doesn’t arrive.





Anyone Can Make A Facebook App and $$$

11 10 2009

A new Facebook application offers ordinary users the opportunity to build their own applications.

App Bank has a simple and intuitive interface which means that non-programmers now have the tools build a Facebook app themselves without engaging the services of a professional.

appbank - Facebook App

AppBank is free to use and even pays people to create applications with it.  According to AppBank their top-earner makes $769 a month.  At the moment only users in the USA and Canada can take advantage of the revenue stream from Facebook advertising but that is sure to change in the future.

Whilst AppBank provides the tools to build a facebook app, there will be many businesses where they will still want to hire someone to do this for them. This will enable new companies to provide these development services where ideas people don’t need costly programmers to build their envisioned application.

If you want a Facebook application created for your company, get in touch with Simon Says Media.

With a hat tip to MomGadget.





Murdoch tries £50 a year Times club

6 10 2009

The Times Newspaper

From the Independent:

“News International has launched a paid membership scheme connected to its Times newspaper titles, as the latest bid to combat the decline in industry revenues by targeting new revenue streams.

The group, headed by Rupert Murdoch, yesterday launched Times+ which provides members with access to special events, offers and meetings with the titles’ journalists for £50 a year. Subscribers to the newspapers will not be charged.”

The newspaper business is still getting to grips with a landscape of online content that is free to access. The new club from the Times allows the paper to leverage its existing assets.