A listing on Google Local Business Search improves the visibility of a company and its website in Google’s search results page.
Read more about marketing your business with Google Local.
Getting a business listed in the directory is something that any business owner can do very quickly. However getting your business to the top of the results list requires more time and effort.
One criteria that determines the placement of the listing is what Google calls “citations”. These are references to your company, listing the key details such as name, address, phone number and website.
So one simple way for business owners to improve their listing performance is to ensure that their company is listed in free directories. They don’t have to link to your website but it shouldn’t t hurt if they do. Be sure to claim your free Yellow Pages listing. Maybe you could even build your own simple local business directory.
