According to their own website:

“As students across the country return to university for freshers week, the University of Central Lancashire has become the first UK university to launch its own featured iPhone application.”

The story continues:

“The app was developed during the summer recess and makes use of many existing UCLan services. These include fast webmail access, a comprehensive library catalogue, staff directory, a list of campus facilities and the option for students to top up their printing accounts. Students can also book a meeting room in any of the university libraries by using the iPhone application.

Further plans to enhance the app include making use of the iPhone’s location functionality to improve the search of services across campus and the development of an innovative news service. The app can be downloaded free from the Apple App Store and is compatible with both the iPhone and iPod touch.”

The university is using existing systems to add value to its “users”. Could you build an iPhone app around parts of your business to add value to customers?