Zach Braff: Reports of my death are greatly exaggerated

14 10 2009

According to Mashable, Zach Braff is not dead (didn’t realise he’d apparently died) and to scotch the rumours of his demise, he issued a YouTube video.

If there’s a nasty rumour going around about you or your company, it certainly can’t hurt to get ahead of the wave and publicly debunk it.

This is in contrast to trying to silence a story using the law to gag publication, an effort which can backfire as it had done recently for Barclays. The bank experienced the full force of the Streisand Effect.


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Categories : Marketing, Media, Social Media

Sometimes a change is good – Bing fastest growing search engine

21 09 2009

Mashable reports on Nielsen findings that Microsoft’s Bing is currently the fastest growing search engine with month-on-month growth of 22% and offers five reasons to switch to Bing.

What’s interesting is that Microroft had been criticised for failing to keep up with changing trends in online search and wasn’t expected to actually improve its performance.

Despite the daft name, the change over to Bing has brought Microsoft benefits including news headlines and a growing search engine market share. There’s still much discussion over whether Bing’s performance as a search engine matches expectations, but that just means more coverage.

Microsoft only seems to have benefited from the changes to its search engine.

What could you change?


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Categories : Marketing

Resistance to Social Media “Fading Fast”

27 08 2009

Mashable is the “world’s largest blog focused exclusively on Web 2.0 and Social Media news” and they reported earlier this month that two-thirds of marketers now use social media in some capacity.

US-Brand-Marketers-Survey

Yesterday they highlighted a new report published by eMarketer which shows that “59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.”

If you’re not using social media to interact with existing and potential customers then you’re missing out on what is becoming a mainstream method of marketing.

Do you need advice on how to market your business with social media? Simon Says Media can help.


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Categories : Marketing, Social Media