Did you know that the producers of Mystery Science Theater 3000 “encouraged the show’s viewers to videotape their copyrighted shows, and pass them along to friends — creating that sought after word-of-mouth buzz”?
Interesting article at Wired Magazine called Organized Chaos: Viral Marketing, Meet Social Media.
Literally! Well, almost.
Charmin, the toilet paper company, has come up with a social media campaign that lacks ingenuity. They’ll be paying five bloggers $10,000 each to spend five weeks working as Charmin brand ambassadors at a pop-up bathroom in New York’s Times Square (does that mean it’s a real bathroom with real toilets?)
The brand ambassadors will be expected to keep social media and Charmin blogs updated with content and to interact “with hundreds of thousands of bathroom guests”.
The campaign slogan is “Enjoy The Go”. Fantastic!
Original story at Business Courier of Cincinnati, found via CNet News.
Mashable is the “world’s largest blog focused exclusively on Web 2.0 and Social Media news” and they reported earlier this month that two-thirds of marketers now use social media in some capacity.
Yesterday they highlighted a new report published by eMarketer which shows that “59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.”
If you’re not using social media to interact with existing and potential customers then you’re missing out on what is becoming a mainstream method of marketing.
Do you need advice on how to market your business with social media? Simon Says Media can help.
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