If there’s a nasty rumour going around about you or your company, it certainly can’t hurt to get ahead of the wave and publicly debunk it.

This is in contrast to trying to silence a story using the law to gag publication, an effort which can backfire as it had done recently for Barclays. The bank experienced the full force of the Streisand Effect.

The video was shown on every news programme in the UK, providing the bed company with a phenominal return on the (probably) small investment in the video.