According to Mashable, Zach Braff is not dead (didn’t realise he’d apparently died) and to scotch the rumours of his demise, he issued a YouTube video.
If there’s a nasty rumour going around about you or your company, it certainly can’t hurt to get ahead of the wave and publicly debunk it.
This is in contrast to trying to silence a story using the law to gag publication, an effort which can backfire as it had done recently for Barclays. The bank experienced the full force of the Streisand Effect.
